When is it time to quit blogging (you might be surprised!)

Mark Schaefer
5 min readJul 11, 2024

A friend of mine was pretty down about his blogging recently. He wrote me a note and told me that he was disheartened because he was putting a lot of effort into his writing but nobody was reading his blog. Was it time for him to quit blogging?

Let’s talk about this subject openly and honestly today. What are the practical motivations to blog … even when people aren’t reading it?

Let’s face it. It’s HARD to attract an audience and it’s getting even harder every day.

I’m not going to give you a “rah-rah” motivational speech. I know it really hurts when you’re doing good work and it doesn’t seem to be going anywhere — I was there for a long time, too. It’s frustrating, and it’s lonely listening to the crickets every day.

I’m not going to spin a tale of “10 ways to increase your readership or traffic.” There has been so much written about that already it could fill volumes.

Instead, I am going to talk about PRACTICAL reasons to persist, even in those moments when you’re feeling down. If you think it’s time to quit, think again.

I’m going to assume you are blogging to build a personal or business brand, not just for the joy of it, and you’d like somebody to eventually notice you. You need to keep going. Here are 10…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!