PinnedMark Schaefer20 Entertaining Uses of ChatGPT You Never Knew Were PossibleOur RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…Dec 12, 2022367Dec 12, 2022367
Mark SchaeferAn alternate view: The real influencer scamRecently Seth Godin wrote a post that received a ton of commentary on the social media stream: “The real scam of influencers.” But there is…3d ago23d ago2
Mark SchaeferThe Real Reason Marketing Content is Getting WorseI’m a big fan of Rick Beato (one of his 4 million subscribers!). He is a passionate, intellectual YouTuber who dissects and explains much…6d ago6d ago
Mark SchaeferThe one (and only) key factor in monetizing a personal brandMany years ago, I had an opportunity to hang out with The Black Keys and I learned the most important lesson of my life about monetizing a…Aug 292Aug 292
Mark SchaeferMy AI stack and other short observations from the marketing worldToo short for an entire blog post, too fun to pass up, here are a few observations from the marketing world.Aug 261Aug 261
Mark SchaeferWhat is the current state of content distribution? The answer is “who”I was recently in a lively discussion about the state of content distribution and it reminded me that this is a topic I haven’t covered in…Aug 222Aug 222
Mark SchaeferWhy We Will Need New CTAs in the AI EraThis post builds on some of the thinking from previous posts as we begin to discover the implications of the AI Era. One of those…Aug 192Aug 192
Mark SchaeferIs the idea of “brand” constant or evolving?I came across this charming ad from Coca-Cola. It’s from 1890. It’s obviously from another era, but the intent behind the brand is the same…Aug 151Aug 151
Mark SchaeferIs your marketing too dull to survive the bots?I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a…Aug 12Aug 12
Mark SchaeferAre you a human being or a grape lollipop?This may be the most cryptic blog post headline I’ve ever written. Sorry if I’ve confused you but, it’s the best I could do. I sincerely…Aug 82Aug 82
