My sweet spot is the intersection of marketing, technology, and humanity. I think about this obsessively and help people navigate our rapidly-changing business world with content that is true and bold. I have a reputation for spotting trends years before they occur so I'm considered a futurist. My books are among the best-known in the marketing field and are used as assigned texts in more than 50 universities. I never take for granted the time people spend with my content, so my pledge is to never let you down.