PinnedMark Schaefer20 Entertaining Uses of ChatGPT You Never Knew Were PossibleOur RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and…·12 min read·Dec 12, 2022--364--364
Mark SchaeferWhy influencer marketing will persist no matter what comes nextInfluencer marketing has been under constant attack for the last two years and now the Facebook/Instagram Industrial Complex seems bent on…·4 min read·2 days ago--1--1
Mark SchaeferMy commencement address: Enthusiasm as competitive advantageHarbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two…·4 min read·5 days ago----
Mark SchaeferWhy is experiential marketing important? Seven inspirational case studies!Here is one of the most poignant news items from the recent Cannes Lions Festival, an annual gathering of brands, creatives, and…·9 min read·May 9, 2024----
Mark SchaeferIt’s Time to Unite in a Content Creator GuildHere are three colliding trends that seem to indicate a massive business opportunity:·6 min read·May 6, 2024--2--2
Mark SchaeferBio hazard: The danger of using “former” in your social media profileI always cringe a little when I see somebody lead off their social media profile or personal bio with the word “former.”·3 min read·May 2, 2024----
Mark SchaeferReflections from the best marketing retreat everJust experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing…·4 min read·Apr 29, 2024----
Mark SchaeferMy brand engagement fantasy: Hire a few real people.In 1999, an extraordinary little book called The Cluetrain Manifesto was published. This is a seminal book in the history of digital…·4 min read·Apr 25, 2024--1--1
Mark SchaeferPerhaps your company’s branding strategy is YOU.Personal branding strategy is simply a fact of business life these days. In fact, as traditional PR and advertising becomes less relevant…·5 min read·Apr 22, 2024----
Mark SchaeferWhy writing an AI-assisted book was a total flopFun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. It’s a little book I wrote in 2014 called Social…·4 min read·Apr 22, 2024--1--1