If you’re in the one-third of the population who are introverts like me, you probably have trouble competing in the social media world of constant self-promotion. I look at some of the “me me me” content out there and think to myself “I could never do that.” Although I probably…

Too short for a blog post, too important to ignore, here are a few things on my mind these days! Let’s start with ignoring your customers. Don’t listen to your customers? I’ve been playing around with the “Trusted Voice” badge on LinkedIn. Does it mean anything? Who knows? I recently answered a question about aligning…

OK, I’ve had enough of this. In four out of my last five coaching calls, the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to…

My friend left a thought-provoking comment on my blog the other day. I had written about the necessity to provide quality content over time as the only sustainable strategy to rise above the social media clutter. She challenged me, contending that there are marketing gurus out there over-posting tons of…

The headline for today’s post is not sensational or exaggerated. There really was one single word that changed my life, and I’d like to tell you that story today. When I was in my 20s, I was brimming with ambition and determination. I was smart and a hard worker, so…

I was perusing The Wall Street Journal and saw a headline that grabbed my attention: “Forget Retirement. Become a Social Media Star Instead.” The article recounts how “granfluencer” Linda Davis earned a six-figure income through cooking videos that attracted sponsors like Chobani and Disney Cruises. It seems like everybody and…

There has been a lot of attention lately on both influencer marketing and word of mouth marketing (WOMM). Are they the same? Not exactly. Today I’ll explore the differences, similarities, and opportunities of these two important strategies. The goal Both of these marketing methods are gaining traction and deservedly so — Edelman…

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I had a great opportunity to gain insight into this issue from…

Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate dream. Sergio Zyman, ex-CMO for Coca-Cola, used to tell me the goal of marketing was…