Have you ever bought a new car and then become hyper-aware of other cars on the road like yours? That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me…

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. He wondered why his friend was failing — to the point of quitting. It made me reflect on the pitfalls of…

Obviously, the airwaves are dominated with news and observations about ChatGPT, especially when it comes to creativity and jobs. However, I think the bigger threat to creators is something else. And it’s already here. When it comes to creativity, there’s a persistent (hopeful) argument that humans will have an edge…

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a fast-changing world. The event is called The Uprising (every marketing rebellion needs one, right?). …

I was recently a guest on the James Kennedy podcast and James, who fronts a UK rock band, issued a challenge. He wanted me to explain marketing to his audience of musicians in five minutes. Cool. Challenge accepted. I transcribed my answer on the show, and I hope it helps…

The top headline in the U.S. this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. …

I recently had a dream come true when I got to meet my marketing hero Philp Kotler. He was the author of my first marketing textbook that influenced me to get into marketing, and at 91, he remains an inspiration to me and countless others. Although it was largely a…

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a gem — An old list of marketing predictions! In 2009, I…

I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks: Compose a simple essay Recognize industry trends that could influence a marketing strategy Summarize the main ideas in a lengthy piece of…