I’ve been thinking a lot about relevance lately. When you get down to it, having a great career, company, or brand gets down to one thing: fighting to be relentlessly relevant. This means being keenly aware of what’s happening in the world and adjusting to “surf” the waves of change…

For most of my clients, I recommend being a “fast follower” of most technological advances. Time-consuming evaluations are difficult unless you have vast resources to place bets in multiple places. I would rather let others make all the mistakes and sort things out for me! So where should we be…

I was reminded by family, friends, and fans that I am crossing several milestones this year. My first big book with a New York publisher, Return On Influence, was published 10 years ago. In June, I will enter the 10th season of The Marketing Companion podcast. My best-selling book, KNOWN…

Somebody was telling me (sorry I can’t remember who it was!) about the early development of self-driving cars. They didn’t have steering wheels … because they didn’t need steering wheels. But this freaked out early test drivers. A steering wheel is so fundamental to the user experience that it really…

On the TILT blog, Dylan Redekop put forth an opinion that if you’re starting out as a content entrepreneur, you should focus on a private newsletter instead of a public blog. I wholeheartedly and passionately disagree and will put forth my argument today. It should be noted that I don’t…

What a joy it was to gather 30 marketing leaders from around the world to think big thoughts together in a lodge nestled in the woods. That’s my annual event called The Uprising. The world’s best marketing event? I’m not sure what else can compare! Over two and a half…

I collected a few worthy observations too short for a blog post but deserving of your attention, so here they are. The true power of Web3 Web3 is so so confusing. And nobody can really explain it well. But here’s how I look at it, and I think this will make it simple for all…

Take a look at this demographic profile. This group of consumers: Prefers a physical retail experience over online shopping. Loves physical goods over experiences. Likes paying with cash. Is by far the least loyal to brands. Are less physically active than other generations. What would you guess? Baby Boomers? No…

This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. When I consider my long career, I regard this book as my greatest contribution to the business world (so far!). Not many weeks go by that somebody doesn’t tell me…