Your Customers are Being Rewired. Are You Freaking Ready for This?

The most important mantra in all of marketing has always been: Know your customer. Marketing success is built on understanding human nature and the quirks of the decision-making process.

What does it mean for our profession when human nature is under reconstruction?

When the psychology we’ve relied on for decades is being rewritten in real-time?

Artificial intelligence isn’t just changing how people shop, search, and scroll. It’s rewiring how they think, feel, and connect to our brands.

Many authors are writing about AI prompting, transformation, and productivity hacks. But here’s what nobody’s talking about: Our customers aren’t just adopting new technology. They’re becoming different humans.

Let that sink in. We’ve had technologies that made us stronger, faster, and more efficient. But this time, something more profound is shifting. AI is not just enhancing us — it’s rewriting us.

Sure, every generation is different. But I don’t think I have a significantly different psychological make-up from my grandfather. I’m probably less bored and…