You can’t be an expert. And you don’t have to be.

I don’t believe anyone can truly be an expert any more. Any hope of expertise has been overrun by the malignant complexity of our world.

There is no single human who understands the internet or the economy or teenagers. I recently read an article about a new scientific discipline devoted to understanding how Artificial Intelligence is making its decisions. Wait … didn’t we build…

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Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!