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Why you need to climb aboard Medium, the magical home of the written word

Mark Schaefer
5 min readNov 26, 2019

Medium has become my biggest source of personal inspiration … and a new revenue stream. Today I want to lay out the business case for why you should get involved in Medium, too.

I’m surprised by how many people are overlooking this important and delightful publishing platform. So many give me blank stares when I rave about it! Medium is growing, it’s an important step toward cleaning up the web, and it’s for everybody who loves the power of written word.

I don’t think I have ever made a public recommendation for an idea or platform ever before, so this post represents a notable break from my normal position.

To be clear, I am not any kind of sponsored spokesperson for Medium. I’m not paid for the endorsement. I just really believe in what they’re doing and I want you to be aware of the opportunity, too.

Medium, the rabbit hole

Medium is an online publishing platform developed by Ev Williams (founder of both Blogger and Twitter) and launched in August 2012. The platform is an outlet for social journalism and opinion, featuring a hybrid collection of amateur and professional writers covering every subject imaginable.

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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