Why you need to build a content strategy on rented land. In fact, you have no choice.

One of the most cherished sayings in the content marketing world is “don’t build on rented land.”

I don’t know where this started but it has been repeated ad nauseam on Copyblogger, Content Marketing Institute, endless podcasts … well, everywhere.

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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