Why writing an AI-assisted book was a total flop

Mark Schaefer
4 min readApr 22, 2024

Fun fact: The best-selling book I’ve ever published isn’t KNOWN or Marketing Rebellion. It’s a little book I wrote in 2014 called Social Media Explained.

I published a second edition of this bestselling book in 2018, so it was time for another refresh through a new edition. But mentally, I was difficult to get up for the challenge.

When I write a book, it takes everything out of me — mentally and even physically. So I was determined. There must be a better way. It was time to embrace Artificial Intelligence and use it for…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!