Why Twitter is stuck (and will remain that way)

Mark Schaefer
4 min readNov 3, 2022

This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue).

This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!