Why “resonance” is the future of SEO

Mark Schaefer
7 min readFeb 24, 2020

One of the problems in the digital marketing world today is that leaders are using an outdated playbook — especially when it comes to Search Engine Optimization. I think the future of SEO is taking some pretty wild and unexpected turns right now so let’s explore that today.

Content as SEO fuel

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!