Why leaked secret documents point to the future of social listening

Mark Schaefer
4 min readApr 17, 2023

The top headline in the U.S. this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!