Why is experiential marketing important? Seven inspirational case studies!

Here is one of the most poignant news items from the recent Cannes Lions Festival, an annual gathering of brands, creatives, and advertisers: Agencies were imploring streaming service Netflix to start showing ads.

A sign of the desperate times for brands!

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!