Why is experiential marketing important? Seven inspirational case studies!

Here is one of the most poignant news items from the recent Cannes Lions Festival, an annual gathering of brands, creatives, and advertisers: Agencies were imploring streaming service Netflix to start showing ads.

A sign of the desperate times for brands!

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Mark Schaefer

Mark Schaefer

26K Followers

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.