Why influencer marketing will persist no matter what comes next

Influencer marketing has been under constant attack for the last two years and now the Facebook/Instagram Industrial Complex seems bent on taking away “likes” — the lifeblood of influencer engagement success.

My smart friend Christopher S. Penn had an interesting insight on this, claiming there are economic, not altruistic reasons for the change:

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!