Why inbound marketing costs inevitably increase over time

Mark Schaefer
4 min readAug 31, 2023

One of the tenets of the inbound marketing movement is that using content to attract qualified leads is the most cost-efficient marketing system around.

But with the inbound marketing movement now approaching 15 years, I am seeing certain trends among companies who have been in this awhile that show that inbound marketing costs may go up, not down, over time.

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!