Why I take Instagram seriously, and you should, too.

My friend Tiana Madera has an extraordinary podcast called “Torch.” She is one of the hardest-working podcasting professionals I know and I warmly recommend that you subscribe to her insightful show (expand your potential, spark your inner drive, find your voice!).

The other day, Tiana posted a quote from one of the guests on her show:

“Being famous on Instagram is basically the same as being rich in Monopoly.”

My first reaction was to laugh and think “yeah that is so right!” but then I thought about it some more and thought “wait … that is so wrong.”

Fame — at least to the extent that it helps you become known in your industry — is essential to almost any marketer and business professional. Allow me to explain, with a relevant example.

Putting the course before the horse

I have a spot on my site where people can sign up for an hour of my time to discuss any marketing or business problem they might have. I enjoy these sessions immensely and I have a 100 percent success record so far!

Quite often, these business problems ultimately boil down to a lack of awareness for a person or a business … even when on the surface it might seem like something else!