Why I must politely disagree with Seth Godin

by Mark Schaefer

Seth Godin is a godlike figure in the marketing pantheon, and deservedly so. After you read the headline for this post you may be ready to get out the torches and pitchforks to hunt me down … so first, allow me to set the record straight.

I love Seth Godin’s books and I’m a longtime fan. I reference him often in my own work. There is no…