Why does marketing exist?
4 min readMar 15, 2021
Today I would like to riff on a quote I saw the other day on LinkedIn. In fact, I would like to blow it apart. Here it is:
“When you strip everything away, marketing is the business of creating memories. This is how we create value for organizations.”
This quote came from a very well-respected senior marketing executive and it shows why I believe marketing is so lost today. Let me explain why.