Why ChatGPT will profoundly transform every marketing career, starting now

I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time. It will change everything in social media and content creation. It will change everything in marketing, forever.

About six years ago I attended a presentation at SXSW and saw an entire movie script written by artificial intelligence (AI). It was both beautiful and stunning. When would this technology creep into our everyday social media experiences? Until now, this sophisticated AI only existed in the complex world of coders and developers. But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. One million people signed up for ChatGPT by OpenAI in five days last week.

OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. Their mission is to ensure that AGI is developed safely and responsibly and that its benefits are as widely and evenly distributed as possible. They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy.

This will also revolutionize the way content is created, distributed, and consumed. AI could help content creators create better and more engaging content, dramatically reduce the time needed to create content, and automate content creation. AI-generated content could help creators reach more people by helping them efficiently create content tailored to their target audience.

By the way, the last two paragraphs were created by ChatGPT.

One of the common arguments in marketing is that AI can never replace the human voice.

False.

This technology levels the playing field and makes everybody an excellent content creator. In many cases, it is better than a “human voice” if that human is a lousy communicator.