Why AI does not mean the doom of marketing

Mark Schaefer
7 min readApr 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing.

On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey.

The interview is behind a paywall, but Paul relayed this specific quote about the doom of…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!