Why AI does not mean the doom of marketing
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing.
On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey.
The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Paul noted that it is unusual that Altman would comment on something so specifically. Here it is:
“Oh for that (marketing) it will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI. The AI will likely be able to test the creative in real or synthetic customer focus groups for predicting results and optimizing. And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”
You can see why a quote like this would twist your shorts.
The quote went viral and spurred some heated online discussion. Is this true? Will we be losing 95% of our marketing jobs?
The answer is no, and I’d like to tell you why.
