Why 2021 will be the most important year in the history of marketing

Traditionally, this is the time I would write a post projecting how I see marketing evolving in the coming year. In this period of obviously weird disruption, I’ve decided to write a weird and disruptive post. Instead of the list of trends you might expect, I’ll tell you a short (and true) story demonstrating why 2021 will be the most important year in the history of…