Which is more important, the content, or the person?

The human-content balance

The hands that made them

  1. Honest: This was the number one trait. People are loyal to a person because they know they will never be let down.
  2. Congruity: The person is the same, whether you meet them in person, see them in a video, or watch them on a stage.
  3. Consistency: A person is prepared to do the work and stick it out.
  4. Originality: A heroic brand is not afraid to show who they are and what they stand for.
  5. Networker: People who made it to the top aren’t afraid to get help along the way.
  6. Servant leader: Standing out on the web begins by elevating others.

The difference is YOU



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.