Which is more important, the content, or the person?

The human-content balance

The hands that made them

  1. Honest: This was the number one trait. People are loyal to a person because they know they will never be let down.
  2. Congruity: The person is the same, whether you meet them in person, see them in a video, or watch them on a stage.
  3. Consistency: A person is prepared to do the work and stick it out.
  4. Originality: A heroic brand is not afraid to show who they are and what they stand for.
  5. Networker: People who made it to the top aren’t afraid to get help along the way.
  6. Servant leader: Standing out on the web begins by elevating others.

The difference is YOU

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.