What’s the difference between thought leaders and a personal brand?

My friend Shubha Chakravarthy asked me, “What’s the difference between thought leaders and personal brands?”

Shubha and I have become friends over the past few years and I always admire the way she learns with urgency. This is an interesting question with a non-obvious answer. My favorite!

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.