What’s Next? Reflections on #SXSW 2024

Mark Schaefer
7 min readMar 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. It’s expensive, crowded, and — with 500 sessions a day — overwhelming — but I regard it as an essential part of my professional growth.

Each year has its own personality. My first conference in 2010 represented the dawn…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!