What you’re saying here is different than what you said above. Basically you’re saying influence scores do matter … just not Klout. So, it IS important to pay attention to your social scoring. I think that is the main point I was trying to make. I do agree there are better platforms out there (not necessarily the ones you mention) but I do think you need to be aware that Klout still has a lot a lot of pull because of its use at agencies (as a part of their algorithms) and is certainly a more important shaper of the influence landscape than you indicate. I don’t know you or your background but I recently did a study for one of the top five global ad agencies and can verify that Klout in some form still has impact.

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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