What to do if the president tweets you

Twitter is the ultimate viral channel

Twitter as a weapon

  • Respectful of the president
  • Rapid
  • Focused on facts, citing sources
  • Authentic, coming from a company leader
  • Succinct and final. Don’t keep the conversation going



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Mark Schaefer

Mark Schaefer


Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.