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What I do in my day as a marketing consultant and keynote speaker

Mark Schaefer
5 min readJun 28, 2021

I had this question from a young reader: “Can you share what you do in a typical day as a marketing consultant? I want to be like you one day.”

I’ve never written a post documenting my day before, so … why not?

Career in context

I am about to list the primary activities of one day — Wednesday, June 16, 2021. But first, a little context.

This is not a typical year. Because of the pandemic, I’m doing almost no travel. A typical day in 2019 or 2022 (let’s hope) would be much different, I think.

This year, I only work four days a week, an experiment that has been working very well! My primary days for meetings are Tuesday, Wednesday, and Thursday. So this is a typical “busy meeting day.”

I usually start my day around 6:30. a.m. This is a quiet and productive time. I love my work and can’t wait to get started. I have fun every day!

My primary work activities would be:

  • Marketing consultant to small and large companies
  • Keynote speaking (with the exception of 2020, this has been my biggest source of annual income since 2016)
  • College classes and corporate workshops on new marketing realities

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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