What comes after the crisis? Four proven steps to help you know.

What comes after the crisis? Here are four proven steps to help you think through your strategy.

Anybody running a business right now should have only one goal in mind: to arrive on the other side in one piece. By my definition of success, that would be an exceptional success!

There is so much uncertainty in the world right now. The writer George Saunders has a fitting analogy for the current Covid-19 moment: We’ve slipped on ice but haven’t hit the…

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.