Web3 User experience is missing the steering wheel

Somebody was telling me (sorry I can’t remember who it was!) about the early development of self-driving cars. They didn’t have steering wheels … because they didn’t need steering wheels. But this freaked out early test drivers. A steering wheel is so fundamental to the user experience that it really isn’t a car without one. So the designers added a steering wheel to connect the new to the familiar.

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Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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