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Unlocking the Power of Curated Content for Your Business
For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand out in this very noisy world, this might be an exceptional opportunity for you.
Today, I’ll cover:
- What is curated content?
- The business case for curated content
- An inspirational case study
- The future of curated content
What is curated content?
According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions.
Typically there is one newsletter, video series, or podcast in every niche that becomes a beloved source of go-to news. In fast-changing markets like tech, this curated content might come out every day. In an industry slower to develop, like scientific research on cell biology, this content could come out every week, once a month, or even quarterly.
Almost every niche has a curated newsletter. For example, I have seen newsletters on:
- Green server technology
- Industrial use of drones
