Trying to fill a marketing job? Watch out for ghosting

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping.

Ghosting is this trend (first coined about 20 years ago) of connections that disappear. A person cuts off all communications without explanation.

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.