To achieve a high price, you don’t always need high quality
5 min readJul 8, 2019
Last week I wrote a post about how your price communicates a message about your brand. This prompted a lively discussion online about the importance of quality in this equation. Many chimed in that if your quality does not live up to the price expectation, you’ll fail.
This makes good sense … but it’s not always true. There are plenty of examples where quality…