Three Ways Human Marketers Survive When AI Comes for Their Job

Even in these early days of AI, we see signs that the bots could be coming for our jobs. Entry-level jobs are disappearing, the job market is tight, and some companies won’t hire at all until you can prove that AI can’t do the job first.

I want to emphasize that the jury is still out. Nobody knows what will happen. But there is a non-zero chance that marketing jobs — or at least marketing skills — are vulnerable.

There’s no more important issue for human marketers than finding new relevance. Of course, you need to continue developing your skills and embracing all things AI, but you must also be strategic about your career at this stage.

I’ve given this a lot of thought, and I believe there are three foundational strategies to keep human marketers relevant in the AI world. I think I have this right, but if I’ve missed something, let me know. These three strategies are uniquely human and always will be:

1. Develop and leverage a personal brand
2. Lead a brand community
3. Create AI-transcendent content

Let’s explore each of these factors, accompanied by a few resources to support you on your journey.

The job debate