This is your war and your story. Write it well. | Schaefer Marketing Solutions: We Help Businesses {grow}

We are literally living in one of the most important moments of world history, and we’re all playing a part in it.

Make no mistake, nearly every person on this planet is fighting a war for personal and economic survival, and, in the process, creating one of the most significant stories of our lifetime.

These are the stories we will be telling our friends, children, and grandchildren for years to come — the narrative of our life within this cataclysmic moment in history.

We are all suffering in some way and experiencing loss. How are you transcending this difficult hardship? The answer to that question is how you will define your story for the rest of your life.

Someday, I am determined to tell my coronavirus war story about:

  • Courage
  • Generosity
  • Innovation
  • Power of the human spirit
  • Dignity
  • Compassion
  • Teamwork
  • Resolve
  • Humor (we always remember the funny parts!)
  • Triumph

Think of your life in the context of the history that is being written before our eyes. What is the story you’ll be telling when this is over? What is the story others will be telling about you?

Don’t let this narrative just happen to you. This is your story. Take control.

Write it now, every day, without compromise.

Written by

Mark Schaefer

Originally published at on March 24, 2020.

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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