The two key business questions every website must answer

I have this place on my website where anyone can sign up for an hour of my time. It’s a lot of fun because I get to meet people from all around the world and help them solve their business problems.

A high percentage of the time, I discover that the underlying problem is FOCUS. My client is having a hard time defining exactly what they do and why they matter. This may seem like a pretty basic issue, but believe me, I have hundreds of data points to prove this is a prevalent issue!

Today I will share the biggest idea I can give you to provide focus to your life, business, and website.

The two key business questions

When I visit a website, I often find it difficult to tell what the darn business does! One person last week spent 30 minutes in conversation explaining her business and I still didn’t understand it. No wonder her website is confusing!

My advice to fix this problem is simple. When I come to a website, I want to see the answer to two key business questions:

• What problem do we solve?
• How do we uniquely solve it?

That’s it.

If you can answer those two key business questions, you’ll provide focus and something a potential…