The two key business questions every website must answer

Mark Schaefer
3 min readJun 14, 2021

I have this place on my website where anyone can sign up for an hour of my time. It’s a lot of fun because I get to meet people from all around the world and help them solve their business problems.

A high percentage of the time, I discover that the underlying problem is FOCUS. My client is having a hard time defining exactly what they do and why they matter. This…

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Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!