The true power of Web3 and margays

I collected a few worthy observations too short for a blog post but deserving of your attention, so here they are.

The true power of Web3

Web3 is so so confusing. And nobody can really explain it well.

But here’s how I look at it, and I think this will make it simple for all of you getting Web3-dizzy like I am.

• Web1 was about establishing a voice. Anybody could create content and distribute it easily on the internet.
• Web2 was about the audience. Creators gained trusting and loyal fans and brands were eager to tap into this with sponsor and ad dollars.
• Web3 is gathering steam around a decentralized model where we will own our personal information, our experiences, and perhaps our own mini-economies. I have established a tokenized community called $RISE, for example.

This is where it gets complicated. Web3 has its own language (DAOs, NFTs, and eth!) and rules of the road.

But here is the essential truth: The true power of Web3 is about belonging. There is a furious race to build a new infrastructure to help people belong to your brand, NFT collective, or tokenized economy. And if they belong to your brand community, you don’t need SEO, ads, or lead nurturing campaigns anymore. You will have a…