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The small business marketing formula to dominate your niche
Since I wrote an article on small business marketing, I decided to ask my friends to help me out with entrepreneurial photos to “decorate the post.” Have fun on this crowd-sourced post as you see some of my entrepreneur friends in action, starting above with Tracey Matney!
A few years ago, I interviewed a researcher in New York about the most significant marketing mega-trends. Chief on her list was that the most effective marketing was becoming “artisanal,” meaning that it had to be local, conversational, and connected to an individual or community.
I asked her, “How will giant brands like airlines and car companies survive in this environment?”
She thought for a long moment and said, “I don’t know.”
The future favors the small
I believe that small business owners (like rising star Valentina Escobar-Gonzalez) are uniquely positioned to take advantage of the marketing rebellion before us.
Here’s an interesting thing to consider. If you list every negative trend in the general marketing world, you’ll see why big businesses are hurting…
