The singular importance of “Content Inc.”

In more than 12 years of blogging, I have never devoted a post to a single book (other than my own, naturally!). But the release of the second edition of Content Inc. represents a milestone in marketing history that is worthy of recognition.

Joe Pulizzi wrote the first edition of Content Inc. in 2016 and it became one of the seminal books in the digital marketing field. And I don’t say that…