The sexiest part of content marketing isn’t your content

The other day a marketing professional asked people in her community to comment on her blog post. I won’t get into specifics because I don’t want to embarrass anybody, but the post headline was something like “Four Tips for Better Content Marketing.”

I’m generous with my time and I help people every day, but I couldn’t bring myself to even open this link — the…

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Mark Schaefer

Mark Schaefer

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.