The Real Reason Marketing Content is Getting Worse

I’m a big fan of Rick Beato (one of his 4 million subscribers!). He is a passionate, intellectual YouTuber who dissects and explains much of the music that I love.

He recently created a video called The Real Reason Music is Getting Worse, and as I listened to his reasoning, I felt as though he was talking directly to me as a marketer in the AI Age. If you haven’t discovered Rick and you’re a music lover, I hope you’ll check him out. But in the meantime, let’s see what he says about making music in the AI Age and discover if this speaks to you, too …

Music, and Marketing Content is getting worse

Here are the notes I took from Rick’s video:

Technology makes the act of making music too easy. It’s difficult to play an instrument, and it’s really hard to record it well and produce a record. Rick received this note from a fan: “I wrote this song using AI, and I think it’s pretty good, but I literally know nothing about music.” Music has been commoditized.

Technology allows you to save a lot of money and take shortcuts, but the artistry and soul are stripped from the music. He compared an original recording of John Bonham drumming to a loop of the drumming, and it’s a hygienic version.