The pandemic opened new opportunities for personalization

I’ve written extensively about the importance of being “the most human company” in your niche. New research from McKinsey shows that the pandemic has elevated personalization as a critical component of any marketing effort going forward.

Meaningful personalization — something more than slapping a name at the top of an email — is not only a crucial capability, it’s…

Keynote speaker, strategy consultant, Rutgers University marketing faculty and author of 9 books including KNOWN, Marketing Rebellion, and Cumulative Advantage.

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