The myth of 1000 true fans

In 2008, Kevin Kelly wrote one of the most famous blog posts in the history of the web: “1000 True Fans.”

This famous treatise has been quoted hundreds of times on the web and has even become the core idea behind books about audience-building and monetization. Here is the core idea from his famous post:

“Here’s how the math works. You need to meet two criteria. First, you have to create