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The most popular blog posts of 2024

Mark Schaefer
4 min readDec 23, 2024

What were the most popular blog posts of 2024?

This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.”

Here at least is an estimate of the most popular posts of 2024 based on post views.

1. How to Reimagine Universities for the AI Era

Although this post appeared just a few weeks ago, it was “boosted” by Medium and appeared on the front page of the platform’s website. There is some wild thinking here, and most people agreed with my view that colleges need a radical new start.

2. In Defense of Jaguar (I think I’m the Only One)

A post that caused a rumble, earning 17,000 views on LinkedIn. I almost didn’t comment on this car controversy, but so many people wrote to me to ask what I thought about it that I took the plunge.

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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