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The LinkedIn growth secrets nobody talks about

5 min readMay 8, 2025

This headline isn’t clickbait. And I’m not selling you any LinkedIn consulting services! But I just had something really weird happen to me and it points to a few important LinkedIn growth secrets nobody talks about.

The crazy thing that prompted this article was, last week I had a LinkedIn post receive 100,000 impressions (104,833 and counting). On the surface, it looks like I’m killing it. Obviously, there was some luck involved. Nobody can plan viral. However, there are bigger lessons here about LinkedIn success, and I wanted to use this as a teachable moment.

The surprising post

It’s important to start with the actual content, and you’ll be surprised. The post that went viral was under 100 words. It wasn’t an in-depth article — I wrote it in five minutes. It wasn’t controversial. It didn’t have any photos or illustrations. And I posted the darn thing late on a Saturday night!

Before I tell you why it picked up steam, here is the entire post:

I have a sinking feeling of being left behind.

I’m reading about big companies and their AI re-invention and startups being “AI first.”

But here I am as a small business, fully immersed in the smart ideas of AI and using GPT as my sidekick every hour of the

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Mark Schaefer
Mark Schaefer

Written by Mark Schaefer

Keynote speaker, marketing strategy consultant, Rutgers U faculty and author of 10 books including KNOWN, Marketing Rebellion, and Belonging to the Brand!

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